According to L.E.K.’s recent Brand Owner Packaging Study, 65% of brand owners expect to increase their packaging spend over the next two years. With brands signaling they are planning to spend more; do they know what will impact consumer appeal and interest the most? Are they aware of the different film label media available and how it can help them stand out on shelves and impact the buying decisions of consumers? With label media being the first hands-on interaction with a consumer, it can have a profound impact on how a consumer perceives a brand, from the package shape to the design, colors, and even the texture.

Below are four different types of film label media that can help differentiate a brand and drive sales.

Clear Films: Brands have found some truly innovative ways to label their products using clear films, and the no-label look, pioneered by FLEXcon in the 1990s and still widely used today, is only the beginning. Labels can be taken to the next level with color and varying levels of opacity and translucence to produce truly innovative designs.

Metalized Films, which can be produced in a variety of colors and with visual effects such as brushing and holography, provide superior decorative capabilities and a premium look that brings any container to the next level of decoration. And let’s face it, people love shiny stuff, and labels created with metalized, prismatic or glitter films can attract the eye away from neighboring products on the shelf. FLEXcon^® optiFLEX^® products are available in clear and silver as well as white to support most any design option.

Eco-friendly Products provide sustainable solutions that can enhance a brand’s appeal, whether it is by enabling container recyclability or using materials that are sustainably sourced or made with recycled content. Pressure-sensitive labels for plastic packaging designed with an added element of sustainability, such as the FLEXcon^® optiFLEX^® ecoFOCUS^™ line, can influence consumers’ buying decisions as more and more are looking for products and packaging that minimize environmental impact.

 

Thin Films are great for expanded content labels where brands can squeeze a lot of information into a small space. They also use less material which makes them the ideal multi-page solution for expanded content labels.

Even with the increase in online shopping, the vast majority of buying decisions continue to be made at the shelf, whether physical or virtual, and a brand’s choice of labeling material and design can mean the difference between a purchase or a pass. Knowing that the intent of brands is to increase their spend, now is the time to offer creative solutions that can help them drive revenue. FLEXcon can be the partner to help explore the options and offer solutions that differentiate and gain business.